Coming soon! Multi-factor authentication launching to this site later this month. Learn more
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Multi-Factor Authentication (MFA) required for all ada.protective.com users starting December 19.
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ADA Members Insurance Plans service center MFA FAQs
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Introduction Picture
On December 19, 2024, multi-factor authentication will be implemented on ada.protective.com to improve the security of your log in experience.

What is it?

Multi-Factor Authentication (MFA) is a process utilized by many online sites and applications to provide added security. The process involves two levels of authentication for a user to log in to their respective account, reducing the risk of a security breach and helping keep data safe.

What to expect

  • On December 19, enter in your email and password to log in
  • Next, enter in a phone number to receive your authentication code either via text or phone call. This phone number will be stored for future logins.
  • A multi-factor authentication code can be sent via text or phone call to the phone number provided to enter it on the screen.
  • For future logged in visits, multi-factor authentication will be conditional access based, meaning it will occur when the process detects a high-risk connection or doesn’t recognize your device or location.

Questions?

If you have questions about multi-factor authentication, please call 800-568-2001 or email ada@protective.com.

MFA frequently asked questions

What is MFA?

Multi-factor authentication (MFA) is an authentication method that requires the user to provide two or more verification factors to gain access to a resource such as your account on ada.protective.com. The goal of MFA is to create a layered defense that makes it more difficult for an unauthorized person to access a target, such as a physical location, computing device, network or database.

Why is MFA important?

The main benefit of MFA is it will enhance your security by requiring users to identify themselves by more than a username and password. Enforcing the use of an MFA factor like a thumbprint or physical hardware key means increased confidence that you will stay safe from cyber criminals.

Why are we implementing MFA?

It’s an essential step to helping protect dentists from the threat of cyberattacks. This presents a more difficult environment for hackers to attack and avoiding the potential to become victim of a ransomware attack.

How often do I need to re-authenticate?

You will be prompted initially after you register your account to authenticate, and future prompts to authenticate will be based on conditional access, which means if the environment you are logging in from is medium to high risk, you may be prompted to authenticate more frequently. This simply means that MFA is doing its job, and it identified that the system would benefit from the additional security measure.

Do mobile devices and tablets require MFA?

Yes. All devices where you access ada.protective.com may be subject to multi-factor authentication.

Can we use email, SMS or phone calls as MFA verification methods?

When you authenticate, you will only be prompted for SMS/Text or a phone call to obtain your security code validation, not email.

Why does the phone greeting say Microsoft?

The application that we use for multi-factor authentication is a Microsoft product, Azure Active Directory B2C, so when you select the phone call as your option to receive a code, there will be a reference to Microsoft.

What will change for me with the implementation of MFA?

With MFA, you will encounter a registration page where you need to provide your email address as well as a phone/mobile number. After creating a secure account, you will login in with your email address and your new password that meets password complexity rules going forward.

Why am I not getting prompted for my MFA code?

You will be prompted the first time you log in after the multi-factor authentication has been turned on. Then each additional prompt for MFA will be conditional access based, meaning it will occur when the process detects a high-risk connection.

What if I am unable to login to ADA.protective.com?

Please contact a Customer Service Representative for assistance at 800-568-2001 weekdays from 8:30 am to 5:00 pm Central Time.

Where can I go to update my profile information and cell phone number?

When logged into your account, select the Account dropdown, and choose the option you wish to update.

My cell phone has been verified and I am not getting the MFA code.

Try closing your browser and reopen to start fresh. Use a Preferred browser such as Microsoft Edge. Clear cache if necessary. You may search how to clear the cache in your specific browser.

For Edge, instructions are below:

Open Microsoft Edge, select Menu (3 dots icon on top right corner of the browser) > Settings > Privacy & services Under Clear browsing data, select Choose what to clear Select the Cached images and files check box and then select Clear

I am getting an error message after entering my email to login and hitting the “enter” key on my keyboard.

Do not hit “Enter” on your keyboard after entering your email address. You must click the “Continue” button to proceed and login.

Still have questions? We are here to help.
Call 800-568-2001
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The information on this website is not a contract. Protective refers to Protective Life Insurance Company (PLICO) and its affiliates, including Protective Life and Annuity Company (PLAIC). PLICO, founded in 1907, is located in Nashville, TN and is licensed in all states excluding New York. PLAIC is located in Birmingham, AL, and is licensed in New York.

Protective® is a registered trademark of PLICO. The Protective trademarks, logos and service marks are property of PLICO and are protected by copyright, trademark, and/or other proprietary rights and laws. ADA® is a registered trademark of the American Dental Association (ADA). ADA Members Insurance Plans® is a registered service mark of the ADA. The ADA trademarks, logos, and service marks are the property of the ADA and used by Protective with permission. In some states, the ADA is entitled to receive royalties from the ADA Members Insurance Plans.

ADA Members Insurance Plans refers to the group life, disability, and supplemental medical policies issued by PLICO and PLAIC to the ADA.

Policies issued by PLICO in all states except New York: Term Life Insurance1 (TL-P 1-21), Student Term Life Insurance (TL-ST-P 2-21), Universal Life Insurance1 (TP-P 11-20), Level Term Insurance2 (LT-P 1-21), Disability Income Protection Insurance3 (IP-P 7-20), Office Overhead Expense Disability Insurance4 (OE-P 9-20), Student Disability Income Insurance3 (ST-P 8-20), Hospital Indemnity Insurance (HI-P 11-20), and Critical Illness Insurance (CI-P 7-20).

In New York, policies issued by PLAIC: Term Life Insurance1 (TL-P-NY 1-21), Student Term Life Insurance (TL-ST-P-NY 2-21), Universal Life Insurance1 (TP-P-NY 2-21), Level Term Life Insurance2 (LT-P-NY 2-21), Disability Income Protection Insurance3 (IP-P-NY 12-20), Office Overhead Expense Disability Insurance4 (OE-P-NY 01-21), Student Disability Income Insurance1 (ST-P-NY 1-21), Hospital Indemnity Insurance (HI-P-NY 1-21), and Critical Illness Insurance (CI-P-NY).

Consult the policy for benefits, riders, limitations, and exclusions. Benefits adjusted for misstatements of age or sex. Benefits are provided under a group policy issued to the ADA. Each Plan participant will receive a Certificate of Insurance explaining the terms and conditions of the policy. An insured must maintain continuous ADA membership to remain eligible for insurance.

1For term life insurance and universal life insurance, premiums increase annually based on age. The Premium Credit is not guaranteed but reevaluated periodically. Universal life recommended premiums consist of the costs of insurance (which vary based on the member’s age and coverage amount), the amount a member places into the Policy Value Account and service charge. Premium deposits may fluctuate or remain level.

2For level term life insurance, premiums are fixed based on the member’s age, gender and coverage amount at issue.

3Premiums increase every five years based on age for disability income protection. Premium Credit is not guaranteed but reevaluated periodically.

4Premiums increase every 10 years based on age to age 60 and every 5 years thereafter to age 75 for office overhead expense disability. Premium credit is not guaranteed but reevaluated periodically.

Coverage for dental student members is issued regardless of condition if under age 60. Coverage automatically renews each academic year. Individuals may convert coverage to the plans for practicing dentists after graduation by paying member premiums and maintaining continuous ADA membership.

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